Landison Plaza Brand Positioning
*Landison Plaza Brand Occupies the Top Tier of our Landison Hotels & Resorts Portfolio
Located in key city centers, each Landison Plaza Hotels cater to the discerning traveler seeking a luxury hotel experience. Each hotels focus is towards the business-oriented meeting, incentive, convention and exhibition [MICE] markets offering medium to large multi-purpose venues.
*Landison Plaza Hotels also appeal to leisure travelers who are looking to reward themselves with an international-class luxury stay in a vibrant city setting with scores of shopping and dining options at their fingertips.
*Landison Plaza has established itself as an alternative to the upper high priced luxury brands by offering exceptional standards of service, facilities, convenience and award-winning dining. “Affordable luxury for business and leisure”.
*Appeals to a wide demographic with an emphasis towards the domestic and international corporate markets and independent or small leisure group series.
Core Value
*Located in major cities in China with close proximity to local airports and well developed city and provincial infrastructure.
*Our interior designs are European-inspired, however our new build Landison Plaza Hotels will take on a more contemporary feel blended with today’s modern touches of luxury. All Landison Plaza hotels offer complimentary wifi access, well equipped Business Centers and great fitness facilities.
*Landison Plaza Hotels will feature our signature Chinese fine dining restaurant “Summer Palace” under the direction of award-winning Executive Chef Mr. Abel Xie. In addition, a global buffet Café, specialty restaurant and inviting Lobby Lounge will be the minimum dining and gathering spots on offer. Larger hotels will offer additional food & beverage, a professional upscale spa and ktv-type fun spots.
* Our staff are trained to the highest standards with a strong focus on providing pro-active and attentive service with very good English language abilities.
A Landison Plaza Hotel Guest Is
*Mid to upper level business executive who spends an above-average amount of time travelling on business. Is pressed for time, wants a seamless experience, from speedy check-in to conference arrangements and internet usage, all within a luxury and attentive surrounding.
* Whether on business or leisure, guests will appreciate our efforts to save the environment by using recycled paper, practicing water consumption measures and using non-plastic, earth friendly materials.
Brand Language
-Focus on business-oriented terminology.
-Communicate affordable luxury, international-standards, outstanding service standards, the place to meet for an annual conference and so on.
-Wide range of first-class restaurants [Summer Palace, global Café and a western restaurant].
The Landison Brand Positioning Concept
*For hotels located perhaps just outside the center of China’s fast growing third-tier cities, the Landison Hotel brand fits perfectly and will cater to the business and leisure traveler looking for less frills during their stay. Landison Hotels will focus on the mid-market segment and will feature mid-sized meeting and catering venues, two dining options and a small fitness corner. Key target for Landison Hotels will be towards more guest rooms and less leisure areas.* All Landison Hotels will follow the same quality and designated brand standards of our Landison Plaza Hotels, so guest can be assured of the same great service and attention during their stay. |
